When you visit a business for the first time, what factors contribute to your first impression? The employees? The merchandise? The music? What about the appearance of the storefront before you even walk through the front door? If you are a business owner, you likely also consider what message your storefront communicates to potential customers. An unwelcoming outward appearance can give people the wrong impression of what might be inside, even if you’ve worked hard to create a beautiful lobby or retail space.